Meet Catherine.

Hi. I’m a marketing and product leader with over 20 years of experience helping brands launch products, scale, and achieve sustained growth. I have worked across B2C, DTC, and B2SMB models, giving me a deep understanding of how to navigate diverse markets and challenges.

I specialize in developing foundational product marketing strategies for early-stage companies. This includes defining and understanding target audiences, creating compelling value propositions and messaging that resonates, and developing end-to-end marketing strategies for sustained awareness and growth. My approach is hands-on and collaborative, positioning me as an integral part of the team.

Prior to starting St Clair GTM Consulting, I led product marketing at Hims & Hers, a leading digital health platform. I also built the product marketing function from the ground up at Afterpay (acquired by Block), was the first product marketer at Trulia (acquired by Zillow), and led product marketing growth initiatives at Yelp and StyleSeat. I started my career as a Management Consultant at Deloitte Consulting.

As a fractional Product Marketing leader, I partner with Founders, CMOs, and CPOs to:

❖ Define target audiences and uncover actionable customer insights
❖ Develop unique product narratives that align with their brand mission and identity
❖ Bring new products and services to market effectively
❖ Implement growth strategies that achieve business objectives
❖ Build and scale first-of-function product marketing teams

I live in the Bay Area with my husband, two young children, and senior rescue dog.