Build a stronger foundation with expert product marketing leadership.
Here’s 3 ways we can help.
Fractional Product Marketing Leader
For startups that need expert product marketing leadership—without the time and cost of a full-time hire.
We focus on product marketing fundamentals, like nailing your target customer profile, core value proposition and messaging, GTM plans, and channel prioritization. This work lays the foundation for your performance, content and brand marketing teams to do their work. A 3-month minimum agreement ensures you’re set up for success.
Standalone Projects
For startups with a solid foundation that need expert execution on high-impact initiatives.
Together, we identify a specific objective that needs dedicated focus and agree on concrete deliverables. These focused, 1-2 month engagements give you expert-led strategy and execution, delivering results quickly.
Project examples include:
Launching a new feature, product, or market
Revamping your homepage
Creating customer personas and training your teams on how to best use them
Auditing the end-to-end customer journey to identify growth opportunities
Developing a phased plan to build a product marketing team, including job profiles, interview guides, key workflows, and internal roll-out tools
Advisor
For clients who need a trusted thought partner.
Get expert guidance on GTM and product marketing—tailored to your needs. You set the agenda, we provide strategic direction. We guide you in the right direction and give you the confidence to make tough decisions. A monthly 4-hour commitment ensures you always have our guidance when you need it.